Tellico Pride Market & Deli
Tellico Plains, TN
(Convenience Store)

Cliffette and Steve Sloan take pride in their operation, Tellico Pride Market and Deli.

After 4-1/2 years at their Tellico Plains, Tennessee store, they look back with satisfaction at their business and its high success selling and promoting Broaster ChickenŽ.  While they originally started with one model 1800 Broaster pressure fryer, sales quickly grew to 4,000 pieces of chicken per week, along with a tremendous amount of BroasterŽ Potatoes.  They recognized the need for an additional Broaster pressure fryer, and with its installation, their chicken sales went up to as much as 6,500 pieces of chicken and 1/3 to 3/4 ton of BroasterŽ Potatoes per week.

Cliffette attributes their success to the high quality of BroasterŽ products and their dedication to maintaining that top quality by following the Genuine BroasterŽ Program.

While their town has a population of only 700, they draw from a large rural area as well as from tourists visiting the Cherokee National Forest.  The Sloan's advertise both locally and in a hunting and fishing guide but feel that their best advertising is the "word of mouth" advertising and repeat business that serving quality BroasterŽ Foods ensures.

With the addition of a V-4 rotisserie oven for cooking Bro-TisserieŽ chicken, they have also become "their own competition" by offering a new product to their customers.