Schultz's Market Place 
De Forest, WI
(Grocery/Deli)

Schultz's Market Place is located in De Forest, Wisconsin, a community about 10 miles north of Madison with a population of just over 3,000 people.

Schultz's Market Place has been a family owned business for over forty years.  It was started by Frank Schultz, the father of the present owner, James Schultz.  Jim and his family have operated the store for the past twenty years.

In 1983, Jim decided to add a small hot food deli to his store with the main item being Broaster ChickenŽ.  Shortly after opening the deli, Jim received an order for 1500 pieces of chicken.  With only one machine, it took him hours to fill.  A second Broaster pressure fryer was ordered a few weeks later and 6 months later he ordered his third.  By then he had started a new business called Affordable Catering.  The catering business grew so fast that a short time later he added a fourth pressure fryer as well as two vans to transport his BroasterŽ foods to his new customers!

In 1987, Jim and his deli were the recipient of the National Grocers Association's "Excellence in Deli Merchandising Award" which he received it at a special session during the NGA Convention in Dallas.

Since then, Jim has remodeled his deli adding an 8' hot case, many new items, and a bakery.  He has also enlarged his overall store by first building on and later moving into what was once a hardware store next door.

Jim gives all the credit for his success to "Broaster Chicken."  He often comments "everything started to take off for me and my store after I bought my first Broaster."

Jim's deli has become an outstanding example of what a store can do with the addition of a Broaster pressure fryer.  He is very deserving of his "Golden Chicken Award."

Schultz's Market Place is serviced by Sumpter Sales, Inc., the authorized Broaster distributor in Beloit, Wisconsin.     

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