Di's Pizza Grill & Restaurant
New Alexandria, PA
(Pizza Restaurant)

Left to Right:  Tracy Choppi, VP of Sales for The Broaster Company; Tom Naccarato and Diane Bates of Di’s Pizza Grill & Restaurant; and Lynn and Chuck Griffiths of CJS Sales.

The Broaster Company, a leading manufacturer and supplier of foodservice equipment, fresh and frozen foods, and branded food programs, presented Di’s Pizza Grill & Restaurant, New Alexandria, Pennsylvania, with its Golden Chicken Award in a ceremony held at the restaurant.  The Golden Chicken award is presented by The Broaster Company to a select number of foodservice operators across the country that have shown exemplary merchandising skills in the promotion and sale of Genuine Broaster Chicken®, the company’s signature product.

Di’s, located on Route 22 at Keystone Plaza in New Alexandria, is owned by Diane Bates and Tom Naccarato, a hard-working, entrepreneurial pair who started this successful pizza and chicken restaurant in March of 2003.  Diane’s involvement with Broaster® products and the restaurant business began at the tender age of 15 when she started working for Al Goodlin, owner of The Corner Restaurant in New Alexandria.  Al’s restaurant had served Genuine Broaster Chicken® for decades and Diane quickly learned that it was loved by customers and one of the restaurant’s hottest menu items.

Several years after Al retired and sold his business, Diane and Tom decided to establish their own restaurant.  From their earlier experience, Diane and Tom knew they absolutely had to have Genuine Broaster Chicken® on their menu, so they contacted Chuck and Lynn Griffiths of CJS Sales in New Castle, PA, the authorized Broaster distributor for western Pennsylvania and the surrounding Tri-State area, to obtain help in getting set up with the proper equipment and products.  In addition to the assistance and training CJS Sales provided, Diane and Tom also received support from an unexpected source – Al Goodlin.  Al had the first piece of Broaster Chicken® prepared by the new enterprise and soon Di’s was advertising “chicken just like Al used to make!”  

As the word spread around town, Di’s Genuine Broaster Chicken® became a big hit for dine-in, carryout, and catering.  Catered business lunches and carryout orders for wedding parties and Christmas parties have ranged all the way up to 700 pieces in size!  Additionally, to offer more room for families and parties, Di’s is expanding their facility to increase its seating capacity.  “We never dreamed our business would become so successful,” notes Diane.

Great pizza and moist, juicy, flavorful chicken are not all that Di’s offers.  The restaurant also features Broaster® Recipe chicken breast fillet sandwiches, seasoned potato wedges, and natural French fries, plus Broaster’s fried mini cheesecake, a unique taste sensation that’s warm and crunchy on the outside and cool and creamy on the inside!  Other menu selections include sandwiches, pasta, and even pies made from scratch daily.

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