05/06/2008: Broaster Announces 2008 NRA Exhibit Plans

Beloit, WI, May 6, 2008 – The Broaster Company will showcase its full line of foodservice equipment and food products at the upcoming NRA Show in Chicago (May 17-20, Booth #5637, in McCormick Place's North Hall). 

Prominently featured in the Broaster booth will be the firm’s two highly successful branded food programs – the Genuine Broaster Chicken® program and the Broaster® Recipe Express program. Both licensed trademark programs combine the company’s high quality foodservice equipment with proprietary fresh and frozen food products featuring uniquely delicious flavor profiles.

The Genuine Broaster Chicken® program, celebrating more than a half century of success in the foodservice industry, will be featured along with Broaster’s complementary line of high-output pressure fryers. Available in three compact, high-efficiency models – the 1600, the 1800, and the 2400 – these units offer the capability to cook loads of 20, 40, and 64 pieces of fresh chicken to perfection in under 10 minutes (or frozen chicken in about 18 minutes).

The Genuine Broaster Chicken® program offers operators the choice of using either their own fresh chicken and/or premarinated fresh or frozen chicken available from The Broaster Company. A variety of flavor profiles are available for the fresh product including Genuine Broaster®, Extra Crispy, Cajun Crispy, and Broasterie® – which uses a special marinade and seasoning combination to produce moist, juicy, and flavorful “rotisserie-style” chicken that is pressure fried in just 13 minutes (whole 2-3/4 lb. birds). All four varieties offer significantly lower carbs, fewer calories, and less fat than other brands of fried chicken.

Equally featured in the Broaster booth will be the company’s Broaster® Recipe Express branded food program built around the firm’s new compact ventless fryers available in two sizes. The smaller VF-2 model offers a 2-lb. load capacity and small footprint, making it a perfect fit for any size operation. The larger VF-3 model, with its 3-lb. load capacity and slightly larger footprint, is available for operations needing a larger cooking capacity. Best of all, operators don’t need to add commercial kitchens or install costly hood systems with these affordable, easy-to-operate units as both models have their own built-in ventilation and fire suppression systems. Operation of both units is simple too, a solid-state controller allows any one of 10 preset time and temperature combinations to be recalled with the touch of a button. An auto-lift feature is included to raise and lower the food basket in the well automatically, letting employees concentrate on customers rather than the cooking cycle.

Both ventless fryer models are available alone or as part of the Broaster® Recipe Express program featuring convenient, premium quality Broaster® Recipe frozen products – a wide range of which will be available for sampling in the Broaster booth. These delicious foods, which arrive individually quick frozen and ready for cooking, help operators control costs by enabling them to prepare only the precise portions they need. Included in the Broaster® Recipe Express program are chicken tenders, jumbo popcorn chicken, chicken fillets, hot wings, potato wedges, mozzarella sticks, jumbo corndogs, ocean cod fillets, and beer batter recipe shrimp.

Making its debut at this year's event will be Broaster®  Recipe Pork Loin Back Ribs. These new pork loin back ribs with a delicious tangy BBQ sauce represent Broaster’s first foray into offering a fully-cooked product. Individually quick frozen and conveniently packed in two 5-lb. pouches per case, these delicious ribs offer a restaurant quality product that’s sure to please. Foodservice operators simply heat ‘n serve from a microwave, convection, or conventional oven. Other recent additions to the Broaster® Recipe product line include chedder nuggets, Jalapeno peppers, breakfast burritos, beef 'n bean burritos, pizza burritos, boneless buffalo wings, and a pork tenderloin product perfect for sandwiches.

Broaster charges no franchise, licensing, or royalty fees for either branded food program and both programs offer branded packaging, point of sale materials, on-site training, marketing support, and a wide range of supplies and accessory equipment.