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03/21/2006: Broaster Promotes Bill Loeffelholz to Export/Government & Special Accounts Sales Management Position

Beloit, WI, March 21, 2006 – Tracy Choppi, Vice President of Systems Sales for The Broaster Company announced today the promotion of Bill Loeffelholz to the position of Export/Government & Special Accounts Sales Manager for the Broaster Systems Division.

Loeffelholz joined Broaster in April, 2003, after holding general management positions with two Wisconsin-based automotive industry suppliers, and a 19-year stint working in sales and training roles for an international supplier of professional grade tools.

Serving as a Broaster Distributor Support Representative in the domestic market for the past three years, Loeffelholz has excelled in growing new business, bringing on new distributors, assisting existing distributors, and building the product knowledge of distributor sales personnel.  In his new role, Loeffelholz will utilize that expertise to direct all facets of Broaster’s export and government sales, working in a similar fashion with export management companies, foreign distributors, and government contacts to ensure the success and future development of the Broaster Systems Division’s distribution network.  Additionally, Loeffelholz will call on key domestic chain accounts and support in-house and off-site training seminars conducted by The Broaster Company for domestic, export, and government foodservice operators.

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