09/22/2004: Broaster Company Hosts Training for New Georgian Operator/ Distributor

(click here to read associated 9-11-2004 story from Beloit Daily News – 304k pdf file)

Beloit, WI - The Broaster Company hosted a special operator training seminar this week for Goga Vardigoreli of Cinema Rustaveli, an entrepreneur opening a new Genuine Broaster Chicken® operation in Tbilisi, Republic of Georgia.  The Broaster store will be located in a food court in Tbilisi’s Rustaveli Plaza.

Broaster offers monthly two-day training seminars in which current and newly licensed Broaster operators are taught the proper techniques of preparing Genuine Broaster Chicken® and other Broaster® foods.  Covering a wide range of topics and including hands-on food preparation, actual equipment operation, and classroom learning, these seminars help Broaster operators learn the Broaster program and improve the overall efficiency of their foodservice businesses.

In addition to his new status as a licensed Broaster operator, Mr. Vardigoreli will also become a territory representative for Broaster in the Republic of Georgia, providing product distribution, parts, service, and on-site training for additional independent operators that will be developed in Georgia through Mr. Vardigoreli’s representation.

The relationship with Mr. Vardigoreli is Broaster’s first in the Republic of Georgia, a part of the Soviet Union before that nation’s collapse in 1991.  Mr. Vardigoreli recently contacted Broaster after finding and exploring its website, www.broaster.com.  Mr. Vardigoreli was intrigued by Broaster’s branded food concept which is offered with an annual no-cost licensing agreement rather than as a franchise program with ongoing fees.  Currently there are no chains or franchises offering branded chicken products in the Republic of Georgia, so this association offers significant opportunities for expansion.

On hand to congratulate Mr. Vardigoreli on his completion of the training was Jerald Veit, International Trade Specialist for the Export Assistance Center of the Wisconsin Department of Commerce.  Mr. Veit has been instrumental in assisting Broaster expand its international coverage by helping the company place its product information on U.S. Commercial Services websites.

Since its inception in 1954, Genuine Broaster Chicken® has become a favorite of people all over the world and a signature food item on menus everywhere.  More than 5,000 dedicated foodservice operations across the U.S. and thousands more throughout the world enjoy the licensing rights to use the Broaster name and trademark.  Through a network of authorized distributors in strategic locations across the U.S. and around the globe, Broaster has become an international company famous for a full line of foodservice products including pressure fryers, ventless fryers, rotisserie ovens, broilers, merchandisers, frozen foods, marinades, breadings, soups, stuffing, sauces, and other related items.

Throughout Broaster ’s 50-year history, the company has been known for partnering with independent restaurants, supermarkets, bars, nightclubs, convenience stores, and military, institutional, and governmental foodservice operations to successfully assist them in growing their businesses through Broaster ’s unique combination of products, equipment, training, marketing, and no-cost licensing programs.

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