02/05/2004: Broaster Celebrates Golden Anniversary

Beloit, WI - The Broaster Company, world famous for its trademarked “Genuine Broaster Chicken®” program, is celebrating its 50th anniversary throughout 2004.

Since its inception in 1954, Genuine Broaster Chicken® has become a favorite of people all over the world and a signature food item on menus everywhere.  More than 5,000 dedicated foodservice operations throughout the world enjoy the licensing rights to use the Broaster name and trademark.  Through a network of authorized distributors in strategic locations across the U.S. and around the globe, Broaster has become an international company famous for a full line of foodservice products including pressure fryers, ventless fryers, rotisserie ovens, broilers, merchandisers, frozen foods, marinades, breadings, soups, stuffing, sauces, and other related items.

In celebration of its 50th anniversary, The Broaster Company is introducing several new products this year, including:

• a brand new licensed trademark program called Broaster® Recipe Express aimed at smaller foodservice establishments looking to add a quick and easy hot foods program;

• a new marinade and seasoning combination called Broasterie®, which enables pressure fried chicken to have a delicious new rotisserie flavor profile;

• new prime-quality cod, shrimp, and Cajun catfish products in the company’s fast-growing Broaster® Recipe Foods frozen products division;

• and an important expansion in the company’s range of high-quality foodservice equipment – the new Broaster Company manufactured VF-3 compact ventless fryer.

In addition, the company recently held a meeting in Phoenix, Arizona for its worldwide distributor organization to introduce these new products and to celebrate both the company’s Golden Anniversary and outstanding distributor achievements during 2003.

Throughout Broaster’s 50-year history, the company has been known for partnering with independent foodservice operators and successfully assisting them in growing their businesses through Broaster’s unique combination of products, equipment, training, marketing, and no-cost licensing programs.

Richard Schrank, Broaster’s President/COO, credits Broaster’s dedicated employees, devoted licensed trademark operators, knowledgeable distributors, and world-class suppliers for the company’s longevity and expansive growth.  “We are thankful for and lucky to have this unbeatable combination of resources,” says Schrank.  “Working as a team they ensure that top quality foods are enjoyed by a loyal base of consumers who come back time after time for Genuine Broaster Chicken® and the many other fine Broaster® branded products.”

With its rich history of innovative product development, top quality food sourcing, and all-inclusive operator support programs, Broaster enjoys a reputation throughout the world for the finest in foodservice equipment, products, and programs.  Broaster intends to build upon that success during its next 50 years to cement its status as a multi-faceted industry leader.

Back to top of page         Back to News Releases links page         Back to Home page