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02/05/2004:
New BroasterŽ Recipe Express
Beloit, WI - The BroasterŽ Recipe Express Program is the latest
development at The Broaster Company. Developed to fill a
niche in the market, BroasterŽ Recipe Express is an innovative,
new, licensed trademark program that marries the Companys
just-announced compact, ventless fryer with the ever-popular
line of BroasterŽ Recipe top quality, ready-to-cook frozen
foods. The result: a simple, profitable program that
allows convenience stores, bars and nightclubs, concessions,
recreation centers, golf courses, and kiosk operators to
increase their profits with the sale of hot, tasty, grab n' go
foods.
The BroasterŽ Recipe Express Program began with the development
of a new compact ventless fryer called the VF-3. The VF-3
has a small footprint for countertop use, yet yields up to three
times the product volume of competitive units. And, it's
affordable; operators won't have to install costly hoods and
ventilation systems or find additional kitchen space. It's
the perfect opportunity to use a small unused space to make
every inch of the establishment profitable.
The program gets better. In order to provide a profitable
system for the customer, the Broaster Company packaged the new
VF-3 with BroasterŽ Recipe's full line of delicious grab 'n go
foods. These products, which arrive individually quick
frozen and ready to cook, help operators control costs by
enabling them to prepare only the precise portions they
need. Currently included in the program are: chicken
tenders, jumbo popcorn chicken, chicken fillets, hot wings,
chicken gizzards, potato wedges, mozzarella sticks, jumbo
corndogs, catfish tenders, premium cod fillets, and premium beer
batter recipe shrimp.
Plus ... the program offers branded packaging, point of sale
materials, on-site training, and a wide range of supplies and
accessory equipment. Broaster even takes the extra step to
help their customers project profits before they purchase.
To finish out the program, Broaster charges no franchise or
licensing fees, so the owner/operator can control costs and keep
profits.
It's a well-rounded, customer-focused program that means movie
theatres, gambling establishments, ballparks, universities and
colleges, and many other limited-space establishments can now
find a profitable way to serve customers just what they're
looking for.
For more information about BroasterŽ Recipe Express, please
call 1-800-365-8278. (Click here
for brochure in Adobe Acrobat pdf format.)
Headquartered in Beloit, Wis., The Broaster Company markets and
licenses the Genuine Broaster ChickenŽ, BroasterŽ Recipe
Express, and Bro-TisserieŽ programs worldwide through a network
of authorized distributors. The company also manufactures
a full line of specialty foodservice equipment, blends a
complete line of marinades and breadings, and markets an
expanding line of ready-to-cook, frozen foods for foodservice
operations under the BroasterŽ Recipe Foods brand name.
Established in 1954, The Broaster Company is celebrating its
50th anniversary throughout 2004.
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