11/10/2003: The Broaster Company Announces Appointment of New Marketing Director

Beloit, WI - Gerald Mohr, President and C.O.O. of The Broaster Company L.L.C., is pleased to announce the appointment of Mark Markwardt to the newly created position of Director of Marketing.  Markwardt will be responsible for planning, organizing, and providing leadership to achieve the company’s short- and long-range business development objectives.

Markwardt recently joined Broaster after a 28-year career with a leading manufacturer of computerized packaging automation systems used in the food industry.  An honors graduate of the University of Wisconsin with a BBA in Marketing, Markwardt earned his CBC professional certification from the Business Marketing Association.

The Broaster Company, headquartered in Beloit, Wisconsin, markets and licenses the Genuine Broaster Chicken® program worldwide to a wide range of restaurants, supermarkets, bars, nightclubs, convenience stores, and military, institutional, and governmental foodservice operations through a network of authorized distributors. The company also manufactures a full line of specialty foodservice equipment, blends a complete line of marinades and breadings, and markets an expanding line of ready-to-cook, frozen foods for foodservice operations under the Broaster® Recipe Foods brand name.

Established in 1954, The Broaster Company will celebrate its 50th anniversary throughout 2004.