02/20/2003: BRO-OIL™ Rice Bran Oil

Beloit, WI – The Broaster Company now offers BRO-OIL™ Rice Bran Oil, a favored ingredient of Asian chefs that delivers superior flavor, lightness and performance.  BRO-OIL is available from Broaster and is offered exclusively to Broaster’s trademark operators.

Foods fried in BRO-OIL are characterized by a light, delicately nut-like flavor and tend to be less greasy.  Because of the oil’s light viscosity, foods fried in BRO-OIL absorb significantly less oil, which results in reduced food costs.

BRO-OIL Rice Bran Oil is valued in the back of the house for its high smoke point, which yields exceptional performance under the high temperatures required for deep frying or pan frying.  Less of the oil is absorbed by the food, reducing the frequency of oil replacement and fryer clean-up, without compromising the quality of the food.  BRO-OIL is highly stable without hydrogenation and has an extended shelf life.

BRO-OIL offers benefits to consumers, including no cholesterol or trans-fatty acids and is naturally low in saturated fat.  It has the balance of saturated, monounsaturated, and polyunsaturated fats recommended by the American Heart Association and the World Health Organization.  Naturally occurring Vitamin-E group antioxidants have benefits as a nutraceutical.  And, BRO-OIL is hypoallergenic, making it a good option for people sensitive to food allergens.

BRO-OIL Rice Bran Oil is extracted from the husks of rice grown, harvested and stored in the southern United States.  Because rice is one of the world’s oldest and most trusted crops and BRO-OIL is not a genetically modified organism (GMO), foodservice operators using the product avoid potential labeling and liability issues.

(Click here for brochure in Adobe Acrobat format.)

Headquartered in Beloit, Wis., The Broaster Company markets and licenses the Genuine Broaster Chicken®, Broaster® Recipe Express, and Bro-Tisserie® programs worldwide through a network of authorized distributors.  The company also manufactures a full line of specialty foodservice equipment, blends a complete line of marinades and breadings, and markets an expanding line of ready-to-cook, frozen foods for foodservice operations under the Broaster® Recipe Foods brand name.  Established in 1954, The Broaster Company will celebrate its 50th anniversary throughout 2004.

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