01/25/2002: Broaster Adds On-Trend Chicken Varieties

American’s love flavor and variety, and they sure love chicken.  The Broaster Company announces the addition of two new chicken varieties – Extra Crispy Broaster Chicken and Crispy Cajun Broaster Chicken.  These new flavors join the company’s flagship product – world-famous Genuine Broaster Chicken®, an American classic for 45 years.  Licensed operators now have three choices by which to prepare and profit from signature Broaster Chicken.

While traditional Genuine Broaster Chicken has a delicately seasoned, light coating, the two new varieties will allow operators to offer their patrons alternative flavors and textures.  Extra Crispy Broaster Chicken will appeal to patrons who prefer their chicken with a real “crunch.”  Due to the consistency of this breading, chicken coated with Extra Crispy holds up extremely well in warmers or merchandisers.  Crispy Cajun Broaster Chicken offers the spicy regional flavors of Louisiana, a Southern-style trend which is rapidly growing in popularity across the country.

Dry coatings are available for both varieties, allowing licensed Broaster operators to prepare the products using their own fresh chicken.  Both products will also be available in a pre-marinated, pre-breaded, ready-to-cook frozen version.

Headquartered in Beloit, Wis., The Broaster Company markets and licenses the Genuine Broaster Chicken®, Broaster® Recipe Express, and Bro-Tisserie® programs worldwide through a network of authorized distributors.  The company also manufactures a full line of specialty foodservice equipment, blends a complete line of marinades and breadings, and markets an expanding line of ready-to-cook, frozen foods for foodservice operations under the Broaster® Recipe Foods brand name.

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