Q. How do I become a Broaster distributor?

A. Just contact us and we'll provide all of the details.

For your immediate convenience, a frequently asked question and answer section follows ...

Q. Compared with other business opportunities, what makes a Broaster distributorship stand out?

A. With many distributor opportunities, you're limited to supporting one area of the channel.  But with Broaster, you get everything you need to start a complete business, including a defined territory with existing operators to support.

Quite simply, we offer distributors more ways to build their businesses and more ways to succeed long-term.  With the opportunities Broaster offers for large initial sales and long-term repeat sales of foods, other equipment, and supplies such as Broaster marinades, coatings, oil, and packaging, we think what we have to say will make the decision an easy one.  And if you want another point of view, just ask to talk with some of our existing distributors.  We'll gladly arrange it.

Q. What's special about Broaster?

A. We're a solid company and an internationally recognized brand.  We've grown from a midwest favorite to a worldwide favorite.  Today, our cadre of over 5,000 Broaster operators in the U.S. and thousands more worldwide serve millions of meals each week.

The Broaster Company began over 50 years ago.  In that time, we've grown from a small manufacturer of specialty foodservice equipment into a brand name food product company with an international reputation for quality.  Tens of thousands of foodservice establishments worldwide use Broaster equipment, food products, and supplies, and operators everywhere are preparing their food the Genuine Broaster way.

So, you could say we know a thing or two about chicken.  But we know a lot about relationships, too.  In fact, many Broaster distributors have been with us upwards of 35 years.  And, with new operators emerging each day, there are new opportunities for our distributors both here and around the world.

Q. How does Broaster support its distributors?

A.  Broaster supports its distributor network with ...

Training Programs and Incentives
Our people go into the field and work very closely with distributors, and we conduct numerous seminars throughout the year to offer you support and additional training.  Also, throughout the year Broaster hosts periodic meetings, annual awards, and incentive programs to keep you and your sales force motivated.

A Growing Broaster Menu
We've come a long way from our original menu, and we're constantly expanding our selections to create more sales opportunities for you.  Today, in addition to the world famous Genuine Broaster ChickenŽ line of products, we offer you the chance to sell a complete line of time and labor-saving Broaster Recipe frozen foods, and our full line of preparation products that include seasonings, marinades, coatings, cooking oils, and more.

New Product Development = New Sales Opportunities
While our Broaster pressure fryers are the heart of foodservice kitchens around the world, we're not the type to rest on our laurels.  The folks in R&D are always working to create new sales opportunities for you as well, whether it's through new equipment or recipes.

As a result, we continue to be a food and equipment leader through dedicated new product research and development.  Our test kitchen, research center, and on-staff chef/ingredient specialist allow us to investigate and develop new and updated recipes, equipment, and programs.  Currently the Broaster equipment line includes pressure fryers, ventless countertop fryers, rotisseries, infrared broilers, portable filters, automatic breaders and marinators, deli cases, holding cabinets, and more.

National Advertising
Each year, The Broaster Company invests in advertising campaigns to generate leads for our distributors.

National Account Program
Here's a program that really pays.  Establish a national account in your territory and you not only get commission from chain sales with your territory, you also get commissioned on any of that account's sales throughout the country.  And, to help you attract and sign those national accounts, we provide a Test & Evaluation program designed to help you with chain and multi-unit accounts by allowing potential operators to test our products before committing to a purchase.

Web Support
Broaster leverages the power of our web site to help you reach and serve operators more effectively.  As a distributor, Broaster can partner with you to create your own site, complete with a link from our site.  This gives you a valuable forum for advertising specials, open houses, and promotions to operators.

Broaster Demo Trailer
As a distributor, you have the option to purchase a Broaster demo trailer.  This powerful selling tool lets you accommodate the prospect's busy schedule by driving right to his or her location and performing your demonstration on-site.

Full Training Programs
Broaster distributors really appreciate the value and simplicity of our approach to operator training.  Simply put, you get them signed up and we provide all the tools you need to train them: educational handbooks, videos, and seminars for new and existing operators.

Operator Mailings
Throughout the year, Broaster administers a variety of mailings to help increase sales and build customer loyalty with your operators.  Topics of the mailings typically follow a "how to" format that is valuable to your customers - how to increase take-out sales, how to use chicken leftovers to create new dishes, etc.

Quarterly Newsletters
To help you sell, Broaster creates and mails the What's Cookin' newsletter for operators.  Inside we detail new product information, current specials and promotions, all designed to arouse customer interest and motivate them to contact you for details.  An additional quarterly publication for distributors called the What's Cookin' Too provides special content only for Broaster distributors to keep you up-to-date with the latest Broaster news and events.

Golden Chicken Program
As a distributor, you're asked to nominate outstanding Broaster operators who've been loyal to the Broaster program and have a record of success.  From nominations, Broaster chooses several operators each year to receive this distinguished recognition award.  The goodwill this generates between you and your customers is immeasurable.

Click on the hyperlinks that follow to view our "Be A Broaster Distributor" brochure which captures the above information and more in convenient Adobe Acrobat pdf format: low resolution (164k), high resolution (1,532k).

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