How do I become a Broaster
us and we'll provide all of the details.
immediate convenience, a frequently asked question and answer
section follows ...
Compared with other
business opportunities, what makes a Broaster distributorship
With many distributor
opportunities, you're limited to supporting one area of the
channel. But with Broaster, you get everything you need to
start a complete business, including a defined territory with
existing operators to support.
Quite simply, we offer
distributors more ways to build their businesses and more ways
to succeed long-term. With the opportunities Broaster
offers for large initial sales and long-term repeat sales of
foods, other equipment, and supplies such as Broaster marinades,
coatings, oil, and packaging, we think what we have to say will
make the decision an easy one. And if you want another
point of view, just ask to talk with some of our existing
distributors. We'll gladly arrange it.
What's special about
We're a solid company and
an internationally recognized brand. We've grown from a
midwest favorite to a worldwide favorite. Today, our cadre
of over 5,000 Broaster operators in the U.S. and thousands more
worldwide serve millions of meals each week.
The Broaster Company began over
50 years ago. In that time, we've grown from a small
manufacturer of specialty foodservice equipment into a brand
name food product company with an international reputation for
quality. Tens of thousands of foodservice establishments
worldwide use Broaster equipment, food products, and supplies,
and operators everywhere are preparing their food the Genuine
So, you could say we know a
thing or two about chicken. But we know a lot about
relationships, too. In fact, many Broaster distributors
have been with us upwards of 35 years. And, with new
operators emerging each day, there are new opportunities for our
distributors both here and around the world.
How does Broaster
support its distributors?
Broaster supports its distributor network with ...
Programs and Incentives
Our people go into the field and work very closely with
distributors, and we conduct numerous seminars throughout the
year to offer you support and additional training. Also,
throughout the year Broaster hosts periodic meetings, annual
awards, and incentive programs to keep you and your sales force
Growing Broaster Menu
We've come a long way
from our original menu, and we're constantly expanding our
selections to create more sales opportunities for you.
Today, in addition to the world famous Genuine Broaster ChickenŽ
line of products, we offer you the chance to sell a complete
line of time and labor-saving Broaster Recipe frozen foods, and
our full line of preparation products that include seasonings,
marinades, coatings, cooking oils, and more.
Product Development = New Sales Opportunities
While our Broaster pressure fryers are the heart of foodservice
kitchens around the world, we're not the type to rest on our
laurels. The folks in R&D are always working to create
new sales opportunities for you as well, whether it's through
new equipment or recipes.
a result, we continue to be a food and equipment leader through
dedicated new product research and development. Our test
kitchen, research center, and on-staff chef/ingredient
specialist allow us to investigate and develop new and updated
recipes, equipment, and programs. Currently the Broaster
equipment line includes pressure fryers, ventless countertop
fryers, rotisseries, infrared broilers, portable filters,
automatic breaders and marinators, deli cases, holding cabinets,
Each year, The Broaster Company invests in advertising campaigns
to generate leads for our distributors.
Here's a program that really pays. Establish a national
account in your territory and you not only get commission from
chain sales with your territory, you also get commissioned on
any of that account's sales throughout the country. And,
to help you attract and sign those national accounts, we provide
a Test & Evaluation program designed to help you with chain
and multi-unit accounts by allowing potential operators to test
our products before committing to a purchase.
Broaster leverages the power of our web site to help you reach
and serve operators more effectively. As a distributor,
Broaster can partner with you to create your own site, complete
with a link from our site. This gives you a valuable forum
for advertising specials, open houses, and promotions to
As a distributor, you have the option to purchase a Broaster
demo trailer. This powerful selling tool lets you
accommodate the prospect's busy schedule by driving right to his
or her location and performing your demonstration on-site.
Broaster distributors really appreciate the value and simplicity
of our approach to operator training. Simply put, you get
them signed up and we provide all the tools you need to train
them: educational handbooks, videos, and seminars for new and
Throughout the year, Broaster administers a variety of mailings
to help increase sales and build customer loyalty with your
operators. Topics of the mailings typically follow a
"how to" format that is valuable to your customers -
how to increase take-out sales, how to use chicken leftovers to
create new dishes, etc.
To help you sell, Broaster creates and mails the What's
Cookin' newsletter for operators. Inside we detail new
product information, current specials and promotions, all
designed to arouse customer interest and motivate them to
contact you for details. An additional quarterly
publication for distributors called the What's Cookin' Too
provides special content only for Broaster distributors to keep
you up-to-date with the latest Broaster news and events.
As a distributor, you're asked to nominate outstanding Broaster
operators who've been loyal to the Broaster program and have a
record of success. From nominations, Broaster chooses
several operators each year to receive this distinguished
recognition award. The goodwill this generates between you
and your customers is immeasurable.
on the hyperlinks that follow to view our "Be A Broaster
Distributor" brochure which captures the above information
and more in convenient Adobe Acrobat pdf format: low
resolution (164k), high resolution
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